At +9% it is among the fastest growing economies in the world; A 250 million strong middle class population at purchasing power parity; Market can be explored at extremely low costs of marketing and distribution; Hotels and restaurants are allowed duty free import of food and wines up to 5% and 20% of their foreign exchange earnings respectively; Food and drink imports growing at a rate of over 25% annually; Over 90 million consumers of alcoholic beverages; Over 450 million liters of alcoholic beverages are consumed in India per annum; With the tourism industry growing, the demand for fine foods, wines and drinks is expected to grow further;